Now in Funnels, we’ve made it possible to breakdown users by what they do, not just who they are. This unlocks the ability to find the actions you can influence that will increase the likelihood of users converting through a funnel or completing a specific step.

The core functionality of Behavioral Properties in Funnels is as follows:

  1. You can analyze how often one step of a funnel was done and how that contributes to overall conversion:
  1. It’s also possible to learn how actions outside of your funnel influence overall conversion or certain steps. We’ve built this workflow so that you don’t have to put arbitrary steps into your funnel:
  1. The other unique functionality to Funnels Behavioral Properties is the ability to decouple the breakdown step from the metric step. This is useful to answer questions about whether the frequency of a step in a funnel influenced a different step:
  1. Use the Aggregate Property per User breakdown to segment metrics by things like time, cost, or “variety”.
  1. Set a Behavioral Property as a filter to dig deep into a select group of users who are behaving a specific way in the funnel
Get alerted when product experiences breakExpanded Time To Convert functionality in Funnels

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